Services

Pave has launched, scaled, and updated new products for niche audiences and billions of customers.
Design the
right thing.
Double Diamond image (left)
Design the
thing right.
Double Diamond image (right)
Operations image
Operations
Design the
right thing.
Double Diamond image (left)
Design the
thing right.
Double Diamond image (right)
Operations image
Operations
White diamond with beige stroke icon

1

Market Research

Is there an investable market problem to solve?

Activities

Market research
Friction, unmet needs
Sizing, segmentation
Competitive analysis

Templates & Tools

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2

Product Research

Who is the right customer, what are their goals & context?

Activities

Customer ethnography
Interviews
Concept testing
Product strategy & metrics
Roadmaps & requirements

Templates & Tools

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3

Product Design

What is the right product?

Activities

Functional requirements
Accessible UI design
Testing & iterating
Customer beta programs
Design systems

Templates & Tools

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4

Product Launch

If we build it, will they come?

Activities

Brand strategy & design
Go-to-market strategy & design
Digital & traditional ads
Multi-platform content
Community management

Templates & Tools

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5

Operations

How do we scale the team and their impact?

Activities

Delivery plan & execution
Software accessibility
Diversity hiring

Templates & Tools