Chat Launch

Chat was built to improve team collaboration and compete with Microsoft Teams and Slack.

Overview

Challenge

Chat was missing a clear strategy, team alignment, and critical functionality. This resulted in delays, and an underwhelming MVP.

Solution

The team launched to general market on-time, feature complete. It was G Suite’s first launch that was compliant for general data protection (GDPR) and Google level 4 accessibility (GAR4).

Material 1 Direct Message Chat Room Example ScreenshotMaterial 1 Team Room Threads Example ScreenshotMaterial 1 Chat Page Example Screenshot

Chat in Gmail

We integrated Chat’s new features into Gmail to improve bundled communication.

Learnings

Create <> Collaborate

G Suite was the first to combine communication and collaboration in the same surface which improved context and reduced latency.

Team Experience

We added experts in enterprise software, communication tools, and behavioral economics to yield innovative outcomes.

World Cup LIVE

We created an experience for customers to catch up on scores, highlights, and memes.

LIVE Stories

We created content playlists for every brand with news, best-in-class ads, and relevant brand interests.

Impact

40%

Improved Satisfaction for Sales and Customers

Dronie

We filmed customer videos and published them on Twitter for PR.

Impact

30x

Return on Investment

2.4%

Stock Increase

Google Design System

We updated Chat to Material 2 design.

Overview

Challenge

Material 1 failed Google’s new accessibility requirements, and the Material 2 spec was missing several enterprise patterns.

Solution

We partnered with the Material team to update Chat, and contributed new patterns to G Suite United.

Impact

12.7%

Increased Customer Satisfaction

25.3%

Decrease in Dissatisfaction

Evidation Design System

Colors
Color tints
Chart color blindness
Type
Illustration guidelines
Illustration references
Icons
Illustration Use cases
Components
Buttons and elevation
Interface colors, color scales
Color tints
Chart color blindness
Type
Illustration guidelines and references
Icons
Illustration use cases
Components
Buttons and states

Testimonials

Pink chevron rightPink chevron right
Wayne and Vanessa were great partners to work with and brought both creativity and best practices from years of experience with designing products.
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Suhaas Prasad
Founder, CTO
Creating Evidation's design system with Pave has been a career highlight. They deliver value fast, and are expert software & brand designers. They’re wonderful to work with, and pivot easily with scope changes. We couldn't have gotten to where we are without our Pave partnership.
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Meghann Dryer
Chief Marketing & Design Officer
Our company recently engaged Wayne and his team to assist with an urgent mobile & web redesign. Not only was his team highly capable and knowledgeable, they exceeded our expectations. We look forward to working with them again on a future project.
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Jonathan Piccolo
Product Manager
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