CANNES 2014
We helped the global revenue team engage key advertisers and teach them about new ad products and the platform’s unique value.
Overview
Challenge
The executive team expected more earned media, and higher customer satisfaction than our competitors, Google and Facebook.
Solution
We positioned Twitter as the destination for #LIVE stories, and expressed that creatively with Dronie, World Cup Live, Live Stories, and Wine & Vine.
Dronie
We filmed customer dronies, published them on Twitter and Vine, and they were promoted by global advertising and technology news outlets.
Impact
30x
Return on Investment
2.4%
Stock Increase
LIVE Stories
We created content playlists for every brand that included Cannes and World Cup news, best-in-class ads, and relevant brand interests.


Impact
40%
Improved Satisfaction for Sales and Customers
World Cup LIVE
We created a World Cup experience for our global customers to catch up on scores, highlights, and memes.

Wine & Vine
We hired the social media magician, Zach King, to create a celebration video for every Cannes winner.
Impact
5x
Return on Investment
Design System
We refreshed the marketing style guide and improved design consistency, delivery velocity for 1000+ marketing assets every year.