The global revenue team hired Wayne to reimagine business marketing and build a cross functional team.

CANNES 2014

We taught key advertisers about new ad products.

Overview

Challenge

The executive team expected more earned media, and higher customer satisfaction than our competitors, Google and Facebook. 

Solution

We positioned Twitter as the destination for #LIVE stories, and expressed that creatively with Dronie, World Cup Live, Live Stories, and Wine & Vine.

Dronie

We filmed customer videos and published them on Twitter for PR.

Impact

30x

Return on Investment

2.4%

Stock Increase

LIVE Stories

We created content playlists for every brand with news, best-in-class ads, and relevant brand interests.

Impact

40%

Improved Satisfaction for Sales and Customers

World Cup LIVE

We created an experience for customers to catch up on scores, highlights, and memes.

Wine & Vine

We hired the social media magician, Zach King, to create a celebration video for every Cannes winner.

Impact

5x

Return on Investment

Design System

We refreshed the marketing style guide, improved design consistency for 1000+ assets.
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