The global revenue team hired Wayne to build a cross functional team to reimagine business marketing for Twitter's Global Revenue Team.
Cannes Lions logo on Twitter blue background
Dronie icon on Twitter blue background
Live Stories logo on Twitter blue background
Soccerball icon on Twitter blue background
Wine and Vine logo on Twitter blue background
Design System icon on Twitter blue background

CANNES 2014

We helped the global revenue team engage key advertisers and teach them about new ad products and the platform’s unique value.

Overview

Challenge

The executive team expected more earned media, and higher customer satisfaction than our competitors, Google and Facebook. 

Solution

We positioned Twitter as the destination for #LIVE stories, and expressed that creatively with Dronie, World Cup Live, Live Stories, and Wine & Vine.

Dronie

We filmed customer dronies, published them on Twitter and Vine, and they were promoted by global advertising and technology news outlets.

Impact

30x

Return on Investment

2.4%

Stock Increase

LIVE Stories

We created content playlists for every brand that included Cannes and World Cup news, best-in-class ads, and relevant brand interests.

Impact

40%

Improved Satisfaction for Sales and Customers

World Cup LIVE

We created a World Cup experience for our global customers to catch up on scores, highlights, and memes.

Wine & Vine

We hired the social media magician, Zach King, to create a celebration video for every Cannes winner.

Impact

5x

Return on Investment

Design System

We refreshed the marketing style guide and improved design consistency, delivery velocity for 1000+ marketing assets every year.