CANNES 2014

We helped the global revenue team engage key advertisers and teach them about new ad products and the platform’s unique value.

Overview

The executive team expected more earned media, and higher customer satisfaction than our competitors, Google and Facebook.

We positioned Twitter as the destination for #LIVE stories, and expressed that creatively with Dronie, World Cup Live, Live Stories, and Wine & Vine.

We filmed customer dronies, published them on Twitter and Vine, and they were promoted by global advertising and technology news outlets.

Return on Investment

Stock Increase

We created content playlists for every brand that included Cannes and World Cup news, best-in-class ads, and relevant brand interests.

Improved Satisfaction for Sales and Customers

We created a World Cup experience for our global customers to catch up on scores, highlights, and memes.

We hired the social media magician, Zach King, to create a celebration video for every Cannes winner.

Return on Investment

We refreshed the marketing style guide and improved design consistency, delivery velocity for 1000+ marketing assets every year.

Our typography should be legible, universal, and help tell our users’ stories.

Illustrations can be single or mixed media and should communicate clearly.

The image’s perspective helps identify the author.

Our videos should be friendly, clear, and helpful.