Chat was missing a clear strategy, team alignment, and critical functionality. This resulted in delays, and an underwhelming MVP.
The team launched to general market on-time, feature complete. It was G Suite’s first launch that was compliant for general data protection (GDPR) and Google level 4 accessibility (GAR4).
Our product and marketing teams were siloed and required new operating rhythms to align positioning and launch messaging.
The team was reorganized from a command-and-control structure to squads, which increased autonomy and satisfaction 30% in six months.
Chat in Gmail
Main Content Pane
We integrated chat messages and rooms in the main content pane, making all messages a 1st class experience.
We added new features and sunset old features to improve interoperability between Hangouts Classic and Chat.
Create <> Collaborate
G Suite was the first to combine communication and collaboration in the same surface which improved context and reduced latency.
We added experts in enterprise software, communication tools, and behavioral economics to yield innovative outcomes.
Material 2 Design System
Material 1 failed Google’s new accessibility requirements, and the Material 2 spec was missing several enterprise patterns.
We partnered with the Material team to update Chat, and contributed new patterns to G Suite United.
We updated type density guidelines for email and chat products.
We improved delivery accuracy and velocity with Material training and certification. We held bi-weekly design crit with the Material team to review new features, patterns, and issues.